After 11 weeks our dedicated chilled collation teams have finally collated the last of their 250,000 free 250ml twin bottle packs of a well known Tropicana premium fruit juice.
Collation was completed in a chilled warehouse making sure that the events staff had exactly what was required and at the right temperature, our chilled warehouses across the UK have been working round the clock and opening during the night to make sure events staff could collect their collated product, leaflets and PR kit on a daily basis. Vision provided the Collation staff, chilled warehouses, boxes and arranged all the out of hours collections to help deliver a successful campaign to selected households across the nation.
We have been part of a multi-million pound marketing campaign which aims to brighten consumers’ mornings every day and establish the juice brand as part of shoppers’ daily ritual. The campaign, launched during this year with high-impact national TV and press advertising which runs until the end of April.