Starting university can be a daunting prospect. For some it means moving to a city where you don’t know anyone, meeting new people, and getting to grips with a fast-paced learning environment, and that’s before you’ve even thought about basic nutrition…
Leading marketing agency Dig In teamed up with Life Couriers to provide 500,000 welcome packs containing delicious food and drinks as well as household essentials and vouchers to students beginning their university journey in September 2025.
The brief
Dig In, a premier marketing agency specialising in student sampling, partnered with some of the world’s leading brands to provide high-quality promotional packs to enhance the new student’s experience at university while they settle into their new university accommodation.
As experts in marketing campaigns, Life Couriers successfully fulfilled the campaign from their depot in Gosport, Hampshire, delivering 500,000 branded goody bags to every new student in every town and city in the UK, totalling 1100+ locations, with flawless precision.
The campaign at a glance
- 500,000 goody bags containing over 16 products and a number of money-off vouchers, from a range of globally-recognised brands
- Brands included in the pack: Reece’s, Costa, Starbucks, Thatcher’s, Coca Cola, Chocomel, Coco Vito, Four Loko, ABE – Energy Drinks, Nivea, Unrooted, Berocca, Nando’s, Monster, Giff-Gaff
- Nationwide deliveries across 100+ universities
- Unwavering attention to detail ensured every welcome pack was delivered to the university exacting specifications
- Life Couriers expertly managed a complex logistics network across the UK
Fuelling student welcome weeks nationwide
University welcome events are an important first step on a new student’s journey into further education, so ensuring that the welcome packs arrived on campus for each of these events was vital.
After teaming up with Santander, and partnering with an impressive list of brands, Dig In needed a dependable logistics provider to ensure that all of the packs arrived in perfect condition.
With a proven track record of excellence over many years of successful campaigns, the team at Dig In knew that their project was in safe hands with Life Couriers. Our team of experts oversaw the kit-building from our Gosport depot, implementing a four-stage quality control process to guarantee accuracy and consistency across all 500,000 of these packs.
Once assembled, the packs left our warehouse according to a detailed fulfilment schedule: each stage of the logistics process was accounted for – from sourcing to pickup, to the final delivery. By working alongside national and regional delivery partners, we combined our logistics expertise with local knowledge for a streamlined and dependable result.
The power of collaboration
The campaign, which was overseen by Sally Ann Winkworth (Head of Marketing Campaigns & Events at Life Couriers UK) and fulfilled by our team of logistics experts, was a huge success, prompting positive feedback from universities and glowing praise from brand partners for the reliability and professionalism of the Life Couriers team.
Over the course of 12 weeks, Life Couriers safely delivered 500,000 welcome packs to 1100+ locations. With each welcome pack containing 16 or more unique items, that’s over 8 million samples. The success of this large-scale campaign clearly illustrates the power of collaboration in logistics partnerships. Together Dig In and Life Couriers delivered a nationwide experience that welcomed hundreds of thousands of students to their new university and introduced brands to a new and highly-receptive audience.
Building on many years of fulfilment success, Life Couriers once again illustrates why we’re first choice for some of the world’s leading brands.
Feeling inspired?
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Contact us here, and let’s get your next campaign moving.
